MARKETING 2
TEACHER: Mr.
Marx
TEXT: Marketing by James L. Burrow
Marketing – Casebook
Marketing – Activities and
Study Guide
The Wealthy Barber by David
Chilton
The Richest Man in
ARTICULATION: Yes, with a B or higher
CREDIT: Business – Marketing
Pathway
GRADING: Total Points
GRADE ELEMENTS: Composition Book
Class Participation
Classwork
Essays
Extra Credit
Homework
Projects
Tests
UNITS COVERED: Product
Price
Place – distribution
Promotion
Selling
Advertising
Global Economy
Managing Risks
Financing
Entrepreneurialism
Personal Financial Planning