MARKETING 2

TEACHER: Mr. Marx

TEXT: Marketing by James L. Burrow

Marketing – Casebook

Marketing – Activities and Study Guide

The Wealthy Barber by David Chilton

The Richest Man in Babylon by George Clason

ARTICULATION: Yes, with a B or higher

CREDIT: Business – Marketing Pathway

GRADING: Total Points

GRADE ELEMENTS: Composition Book

Class Participation

Classwork

Essays

Extra Credit

Homework

Projects

Tests

UNITS COVERED: Marketing’s Impact on Society

Economics

Marketing Basics

Market Research

Customer Service

Competition

E-Commerce

The Marketing Strategy

Stock Analysis

Entrepreneurialism

Personal Financial Planning